Programmatic Ads

MCM

What’s all the fuss about Multiple Customer Management (MCM)?

Google is sunsetting their Scaled Partner Management (SPM) program in September 2021 and replacing it with Multiple Customer Management (MCM) for Google AdManager users. Since the SPM program will no longer be active, Publishers are starting to ask the hard questions like; What are my options for accessing Ad Exchange (AdX) demand? How can I …

What’s all the fuss about Multiple Customer Management (MCM)? Read More »

5 Things Publishers Should Consider Before Using Header Bidding in 2021

Header bidding is a trending, advanced method of programmatic ad buying that allows publishers the ability to offer their website’s ad inventory to multiple demand partners in one auction, receiving bids from multiple advertisers and maximizing the amount of ad revenue publishers should receive by choosing the best possible bid. It’s called header bidding because …

5 Things Publishers Should Consider Before Using Header Bidding in 2021 Read More »