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Header Bidding: 2020 Outlook
PubWise as we discusses the phenomenon known as header bidding and how companies are benefiting from using artificial intelligence to optimize their ad inventory, get more revenue, and manage demand sources.
During this broadcast we share real industry data that reveals just how we compare to this time last year - you may be surprised! We will also discuss how our clients are optimizing timeouts to strike a balance between revenue protection and user experience.