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Google’s Fees, Facebook Advertisers Flee
AdExchanger's most recent Big Story is shared in a timely interview. Of the total 43 minute recording, the first 19 minutes encompass the interview discussing why Google cracked open its black box to divulge its take rates across its buying platforms DV360 and Google Ads, as well as for its publisher tech Google Ad Manager.
Also discuss why more than 200 marketers ranging from The North Face and Unilever to Starbucks and Honda are boycotting Facebook.
Header Bidding: 2020 Outlook
PubWise as we discusses the phenomenon known as header bidding and how companies are benefiting from using artificial intelligence to optimize their ad inventory, get more revenue, and manage demand sources.
During this broadcast we share real industry data that reveals just how we compare to this time last year - you may be surprised! We will also discuss how our clients are optimizing timeouts to strike a balance between revenue protection and user experience.