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When it comes to measuring the performance of your header bidding strategy, we got you covered

The programmatic advertising industry is constantly changing, and one such change that has grown in popularity over the last year or so is header bidding.

We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.

So, you want to know about header bidding. Well, here’s a handy header bidding guide.

If you rely on programmatic advertising, then you want to explore all of your options for monetization. A critical element to look at is Google AdX which is now integrated into DFP and the whole system rebranded as Google Ad Manager

We’ve received a lot of questions concerning pricing on eligible impressions, and not won impressions. When launching PubWise this was one of the first pricing decisions we had to make.