Header Bidding Reporting: What you need to be Tracking
When it comes to measuring the performance of your header bidding strategy, we got you covered
Uncategorized
Header Bidding: A New Frontier in Programmatic Advertising
The programmatic advertising industry is constantly changing, and one such change that has grown in popularity over the last year or so is header bidding.
PubWise’s Programmatic Advertising Glossary
We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
Get Wise on Header Bidding with PubWise.io
So, you want to know about header bidding. Well, here’s a handy header bidding guide.
How to Get on Adx
If you rely on programmatic advertising, then you want to explore all of your options for monetization. A critical element to look at is Google AdX which is now integrated into DFP and the whole system rebranded as Google Ad Manager
PubWise Analytics Pricing Benefits Successful Header Bidding Publishers
We’ve received a lot of questions concerning pricing on eligible impressions, and not won impressions. When launching PubWise this was one of the first pricing decisions we had to make.