Google is sunsetting their Scaled Partner Management (SPM) program in September 2021 and replacing it with Multiple Customer Management (MCM) for Google AdManager users. Since the SPM program will no longer be active, Publishers are starting to ask the hard questions like; What are my options for accessing Ad Exchange (AdX) demand? How can I …
What’s all the fuss about Multiple Customer Management (MCM)? Read More »
When it comes to measuring the performance of your header bidding strategy, we got you covered
The programmatic advertising industry is constantly changing, and one such change that has grown in popularity over the last year or so is header bidding.
We’ve compiled this advertising glossary because sometimes you just need to know what a word (or acronym) means without digging around the internet.
So, you want to know about header bidding. Well, here’s a handy header bidding guide.
If you rely on programmatic advertising, then you want to explore all of your options for monetization. A critical element to look at is Google AdX which is now integrated into DFP and the whole system rebranded as Google Ad Manager
We’ve received a lot of questions concerning pricing on eligible impressions, and not won impressions. When launching PubWise this was one of the first pricing decisions we had to make.