Publishers of all sizes use PubWise to easily deploy & optimize a full range of modern programmatic technologies. PubWise takes the guesswork out of header bidding, programmatic demand, Google AdX, and digital revenue reporting.
Networks, widget providers and more use PubWise to centrally manage the programmatic technology of their customer sites. White labeling, revenue share functionality, demand analytics, and more take the pain out of managing these technologies at scale.
SSPs use PubWise's patent-pending Smart Path Optimization Technology® (SPOT™) to reduce errors, manage supply, improve win-rates, reduce infrastructure costs, and to deploy their Prebid business rules to the edge.
How it works
A combination of human oversight with SPOT hyperautomation engages machine learning optimization, error detection and more to ensure that your revenue generation is always maximized and protected.
PubWise works with your unique setup. Keep using your existing ad server, AdX and demand relationships, and ad layout or leverage ours. We'll work with you to find the perfect balance to optimize revenue generation for your site.
Our Smart Path Optimization Technology uses machine-learning to ensure your inventory is matched to the appropriate programmatic demand and configured properly. SPOT operates at a level beyond human capabilities; deploying thousands of optimizations for your site's audience and is constantly learning and improving.
Advanced reporting provides specific insight into inventory performance. Reporting directly from the header bidder as well as importing from demand APIs provides you the detailed data to understand exactly what is happening on your site.
All reporting and script management, whether fully managed by PubWise or available directly to you in our Enterprise configuration, are all managed in one centralized user interface.
Our Atlanta, GA based development and account management teams are available to you at all times.
Susan Bidel, Forrester
"With header bidding, publishers are now in